No matter the industry, service or product, the power of animation and motion graphics can be harnessed by brands to create a relatable, visceral voice across all digital touch points; web design, email campaigns and social media ads, to name a few.
Moving graphics are versatile and can boost engagement due to their shareability and visual appeal, and a well crafted animation has the ability to showcase a brand’s personality and message; whether it be fun, quirky, elegant or professional.
It’s clear that we’re in the golden age of short form story telling. Even within a 10 to 30 second window, it’s possible to quickly illustrate a concept and effectively demonstrate innovative ideas through movement.
Papermoon is a Melbourne based personal care brand whose core values include luxury, inclusivity and sustainability, with an unexpected twist of androgynous visuals leading their packaging designs. With their already established brand identity, we took the existing illustrations from their body oils and butters range and created moving graphics for their online ad campaigns across Facebook and Instagram, knowing this would grab attention easier, and keep it.
Okana is a humble and friendly natural skincare brand from New Zealand with a bubbly brand voice and quirky personality. Their product range is made up of fruity ingredients such as Berry Blend and Vegetable Garden and through the use of bouncy, juicy and eye-catching animations, we were able to communicate their products and offerings visually across their online platforms, as well as showcase their brand identity in memorable ways.
The Thirty Two is a dental clinic based on the Gold Coast, Queensland with a cutting edge brand identity that evokes curiosity and creativity rather than the cold and sterile standards of their industry. But their philosophy goes beyond simply being trendy - with an emphasis on the value of people, culture and innovation, they aim to elevate dental care into a more personal and positive experience instead of something that is to be feared and avoided.
With this in mind, we designed a moving graphic that embodies the clinic’s spirit of empathy and connection whilst showcasing their brand identity and core values.
