START A MOVEMENT
No matter the industry, service or product, the power of animation and motion graphics can be harnessed by brands to create a relatable, visceral voice across all digital touch points; web design, email campaigns and social media ads, to name a few.
Moving graphics are versatile and can boost engagement due to their shareability and visual appeal, and a well crafted animation has the ability to showcase a brand’s personality and message; whether it be fun, quirky, elegant or professional.
It’s clear that we’re in the golden age of short form story telling. Even within a 10 to 30 second window, it’s possible to quickly illustrate a concept and effectively demonstrate innovative ideas through movement.
OKANA SKINCARE
Okana is a humble and friendly natural skincare brand from New Zealand with a bubbly brand voice and quirky personality. Their product range is made up of fruity ingredients such as Berry Blend and Vegetable Garden and through the use of bouncy, eye-catching moving graphics, we were able to communicate their offerings visually across their social media posts, stories and ads, as well as showcase their products in thought provoking ways.
