Born in Ireland, Steamhead Sauna Aromas is an essential oil brand with an unexpected twist. It is self care for those who don’t want to lose their edge, are tired of the predictable design standards of the wellness industry and instead want a punch of colour, humour and confidence.
The packaging is dominated by charming “you know who” characters who have swapped afterparties for aromatherapy, giving a face to each scent in a lighthearted but memorable way.
PROJECT OVERVIEW
STRATEGIC ANALYSIS
A HOLISTIC APPROACH
Together, the following elements and values are meticulously and consistently communicated across all brand identifiers and touch points, forming a guide that influences how Steamhead sounds and feels to its ideal audience and consumers.
This ensures a strong, cohesive brand identity that stands out on market shelves.
ARCHETYPE
The Jester has a carefree attitude and values play, humour and spontaneity, adding a sprinkle of wit and lightness to everything they’re a part of. They don’t take themselves too seriously, aiming to make the world a brighter place by uplifting and energising those around them.
MISSION
To create a brand that focuses on making self care fun and totally unpretentious. Rather than offering the usual zen-like experience, the goal is to boldly break the mould and embrace the lighter side of wellness and be remembered for how they do it.
AUDIENCE
Active, health conscious individuals who are transitioning from traditional pub culture to new age wellness, with a lighthearted approach. Those who find joy and connection in quirky, unique products they can have a laugh over and who aren’t afraid to be the brunt of a joke.
BRAND VOICE
Steamhead Sauna Aromas is cheeky, fun and provocative. They aim to establish a relatable and engaging connection with their audience by embracing tongue in cheek humour and controversy.
LOGO SUITE
The intention for the logo suite is to keep it simple, yet loud and instantly recognisable, cutting through the noise of overdone, overly delicate visuals in the self care industry to deliver something punchy, direct and dynamic.
The narrow form ensures a sleek and modern feel, aligning with an active and fitness driven audience who value precision and performance. It delivers impact with minimal fuss, making it versatile across all printed and digital materials, letting the vibrant brand illustrations do the talking.
The brandmark icon doubles up as a swirling motion of rising steam while also forming the letter 'S' for Steamhead, balancing visual relevance with a strong, recognisable brand identity.
PRIMARY
SECONDARY
BRANDMARK
VISUAL IDENTITY
The colour palette - bright, bold and fun - creates a sense of energy and screams action, ensuring the products stand out on any shelf. These not only celebrate the brand’s irreverent tone but also provide a cohesive framework for each characterised scent to shine.
The illustrations are carefully crafted to ooze cheekiness, charm, and a healthy dose of sass. These aren't just faces for each scent - they’re full-fledged personalities with their own quirks and stories, shared through humorous and relatable personal blurbs included on the packaging. This storytelling element draws customers into a world that promotes community within wellness and also enhances the brand experience.
“Working with Oddesign Studio was a really fun and creative experience. The whole process felt super collaborative and Sally brought our vision to life in a way that felt fresh, making it easy to get excited about the project. We loved how open she was to exploring bold and playful ideas, we knew straight away it was going to be something special. She absolutely nailed it.
One of the biggest challenges we faced was striking the right balance between being edgy while still appealing to a broad audience, but Sally was able to take a pretty wild concept and transform it into a cohesive, professional brand. Plus, her enthusiasm was infectious - it felt like she was as invested in it as we were!
Without a doubt we’d recommend Oddesign Studio to anyone looking for standout brand design. Sally’s creativity, professionalism and ability to bring unique visions to life are top notch.”
