PROJECT OVERVIEW
The Big Fizz is a small batch organic kombucha company located in the heart of Byron Bay that offers cutting-edge, innovative flavour combinations crafted with care for those who desire to live healthy and conscious lives, without it being a drag. The visual identity reflects this same boundary-pushing ethos - a celebration of art, nature and purposeful living.
STRATEGIC ANALYSIS
A HOLISTIC APPROACH
Together, the following elements and values are meticulously and consistently communicated across all brand identifiers and touch points, forming a guide that influences how The Big Fizz sounds and feels to its ideal audience and consumers.
This ensures a strong, cohesive brand identity that stands out on market shelves.
ARCHETYPE
The Creator is inspiring and innovative. These brands are the embodiment of originality, valuing artistic expression, transformation and the power of ideas that are new and fresh, yet rooted in purpose.
MISSION
To build a brand that focuses on innovation and the philosophy of wellness by offering something that hasn’t been seen before whilst staying true to their original craft. The goal is to inspire people to embrace wellness through artistic, mindful living.
AUDIENCE
Open minded individuals that find meaning in creative pursuits, are focused on making conscious decisions in regards to their personal health and the planet, and are happy to invest in high quality, premium products as they understand the long term investment for their lives.
BRAND VOICE
The Big Fizz is warm and down to earth, with a cheeky Aussie twist, mirroring that of the laid back atmosphere of their hometown of Byron Bay. Spreading good vibes and inviting everyone to join in on the movement of wellness and art.
LOGO SUITE
The logo suite for The Big Fizz has been designed to reflect the brand’s value of bold self-expression, while also capturing the essence of Byron Bay’s diverse landscapes.
The bold, chunky font represents a commitment to quality and authenticity. The stacked, vertical arrangement of the words adds an unexpected twist, encouraging the viewer to pause and engage with the design - a mindful practice. This playful orientation mirrors the brand’s inventive spirit, inviting curiosity, creativity and offering a fresh perspective, just like the kombucha itself.
The flowing, curved lines of the brand mark depict both the rolling hinterlands and ocean waves, symbolising the harmonious and organic connection between land and sea that Byron Bay is known for.
PRIMARY
SECONDARY
BRANDMARK
VISUAL IDENTITY
DAWN
LIGHTHOUSE
HABANERO
LAWN
#C91C00
#7BAD00
DUSK
MANDARIN
#3F321B
#E55F00
CITRUS
JACARANDA
SHELL
BLUEBERRY
#FFF8EE
#5755A3
#6A6AE2
#A580FF
#BFABFF
#ADE207
From the energetic colour palette to the vibrant illustrated packaging, the goal is to create a visual language that’s as refreshing and mindful as the drinks themselves. The dynamic interplay of bold typography and abstract shapes reflects both the brand’s artisanal roots and its playful yet sophisticated personality, ensuring instant recognition wherever it appears.
